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14 articles
Your Startup Idea Has Three Types of Unknowns. You're Probably Only Testing One.
Product, MVPs and prototyping

Your Startup Idea Has Three Types of Unknowns. You're Probably Only Testing One.

Most startup post-mortems blame money, timing, or competition. But the real killer is building something nobody wants - and it's entirely preventable. This article introduces the three types of unknowns every startup idea carries (risks, uncertainties, and silent assumptions), explains why most validation methods fail, and describes the Innovation Mode approach to systematic idea validation - from the Nine-Dimension Idea Assessment Model to the discipline of knowing when to stop validating and start building.

· 16 min read
From Deterministic to Probabilistic: Rethinking Product Requirements for the AI Era
Product, MVPs and prototyping

From Deterministic to Probabilistic: Rethinking Product Requirements for the AI Era

AI products break every assumption traditional PRDs are built on. From probabilistic outputs to autonomous agents, here's why your product specification needs surgery - and what 25 years of AI patents taught me about fixing it.

· 13 min read
Product Discovery Documentation: The Chief Innovation Officer's Guide to Turning Ideas into Products
Product, MVPs and prototyping

Product Discovery Documentation: The Chief Innovation Officer's Guide to Turning Ideas into Products

In a world where AI can generate endless content in seconds, clarity has become the ultimate competitive advantage. This guide shows Chief Innovation Officers and innovation teams how to implement lean, just-enough documentation that captures what matters (one-page problem statements, business idea templates, and structured assessments) without bureaucratic overhead. Learn The Innovation Mode documentation stack that progresses from discovery (problem framing, idea validation) through development (PRDs, pitch decks), ensuring your best product innovation ideas survive the journey from concept to launch.

· 11 min read
Colourful open-plan startup office with wooden desks, a table tennis table, pendant lamps and shelves with plants
Product, MVPs and prototyping

MVP FAQs: Feature Selection, Costs, and Best Practices for Startups

MVPs and Startups - Why should a startup follow the MVP approach? How do you prioritize features? Answering these and other frequent questions people ask me about Minimum Viable Products - MVPs

· 6 min read
Software Prototyping - When, Why, and How
Product, MVPs and prototyping

Software Prototyping - When, Why, and How

A software prototype is an intentionally incomplete instance of a product; it is an early approximation of a product concept or a feature. As such, although in some cases they may look realistic, prototypes come with limited functionality and plenty of shortcuts and conventions behind the scenes.

· 9 min read
Hand-drawn mobile app wireframes on paper, surrounded by sticky notes and sketches during a design workshop
Product, MVPs and prototyping

Design Thinking Grows Up: Welcome to Experience Thinking

Design Thinking is an incredibly powerful way to approach the design of just about anything that involves interaction with people. Its underlying philosophy of Human-Centered Design requires that we develop a comprehensive empathic understanding of the customer and their situation in a particular context. But... there are limitations. The limitations lie not so much in Design Thinking itself, but rather in how Design Thinking is typically used.

· 10 min read · by Anthony Mills
Team members point at handwritten notes on a small table next to a laptop showing app designs
Product, MVPs and prototyping

How to Set Up and Lead a Great Product Development Team

As a product leader, you need an inspired, talented team, to believe in your product vision and work with passion towards the shared goal: a great product satisfying all the predefined success criteria, plus one more: to make the entire team proud of the outcome.

· 4 min read
User Stories in Agile: The Whys and Hows
Product, MVPs and prototyping

User Stories in Agile: The Whys and Hows

User stories provide a great way to quickly and accurately describe the functionality of a software product or system. They are also very effective in capturing the outputs of brainstorming sessions, design sprints, hackathons, and other innovation-led processes.

· 7 min read
Is this a Prototype or an MVP? Or maybe, a Proof of Concept?
Product, MVPs and prototyping

Is this a Prototype or an MVP? Or maybe, a Proof of Concept?

When building software products or solutions, it is of critical importance to define early enough the target output, in terms of both functionality and ‘production readiness’. This is a practical guide to help you define a ‘prototype’, versus a ‘proof of concept’ and a ‘minimum viable product’, and avoid costly misunderstandings.

· 6 min read
Building an MVP: How to define the first instance of your product
Product, MVPs and prototyping

Building an MVP: How to define the first instance of your product

This article provides actionable guidance on how to define a good Minimum Viable Product and how to avoid common mistakes and risks. If you are in the process of designing a product, establishing a product development function, or setting up a technology startup you will find essential information on how to approach the MVP development process.

· 8 min read
The True Meaning of the Minimum Viable Product
Product, MVPs and prototyping

The True Meaning of the Minimum Viable Product

A popular definition for the MVP is this one “… the minimum viable product (MVP) is a product with just enough features to satisfy early customers, and to provide feedback for future development…”

· 6 min read
Product Leadership: 9 Traits of Great Product Leaders
Product, MVPs and prototyping

Product Leadership: 9 Traits of Great Product Leaders

Building great products is a difficult and complex job, but also fascinating. It requires a bold vision and, at the same time, a strong connection with reality. This article presents the key qualities of a great Product Leader.

· 9 min read
Being Agile: How (and Why) to Write Great User Stories
Product, MVPs and prototyping

Being Agile: How (and Why) to Write Great User Stories

User stories are simple, yet extremely powerful constructs: they describe pieces of functionality from a user’s point of view, expressed in a solid, compact way. Read on how they can accelerate product development and innovation workshops.

· 4 min read
Rapid Prototyping practices for Software Engineering teams
Product, MVPs and prototyping

Rapid Prototyping practices for Software Engineering teams

The ability to quickly test ideas via functional prototypes can boost innovation performance. In this article we present a practical guide on how to achieve an increased level of prototyping readiness.

· 6 min read
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