Innovation meaning. Essential terms, defined.
Innovation means different things to different people.
It’s various forms and types allow multiple views and interpretations – depending on the perspective.
Innovation can be approached from various angles e.g. from the lens of business leaders, employees, consumers, and investors - they all understand innovation in their context and probably have different objectives and expectations. Similarly, a startup team perceives innovation very differently than the typical established company.
Innovation is more than invention. Most of the definitions of innovation include a condition on execution or implementation—they consider as innovation a realized idea launched to the market and exposed to real users.
Following the OECD definition, the product or service must be implemented and available to potential users in order to qualify as an innovation. Other definitions include criteria such as success, wide adoption in the market, and proven impact.
In the Innovation Mode we define innovation as “value through novelty.”
“An innovation is the implementation of a new or significantly changed product or process. A product is a good or a service. Process includes production or delivery, organization, or marketing processes.”
“Innovation is the successful exploitation of new ideas.”
“Innovation is value through novelty.”
Essential Innovation Terms
A
Agile Engineering
Agile engineering refers to software development practices and methods that embrace change, engage with customers early, and deliver incremental value, frequently. It is characterized by fast iterations, user feedback loops, continuous learning, and improvement.
Related: Rapid Prototyping practices for Software Engineering teams
B
Business Model Innovation
A business model is the set of elements and mechanisms that allow the company to pursue its overall purpose. It may include the offerings, the value proposition, the cost structures, the pricing, and monetization models. Introducing new ‘logic’ to any of these components or the whole model constitutes business model innovation.
Related: Wikipedia: Business Model
Business Experiment
A well-defined, repeatable initiative aiming to capture insights and data points to assist decision-making for further investment or to validate particular hypotheses
Definition: The Innovation Mode
C
Centralized Innovation
It is an innovation model dictating that the agenda and outputs of innovation are controlled by a single entity within the organization.
D
Decentralized Innovation
It is an innovation model dictating that innovation can originate from any team within the organization. The knowledge produced is diffused across the company.
Disruptive Innovation
“Disruptive Innovation describes a process by which a product or service initially takes root in simple applications at the bottom of a market—typically by being less expensive and more accessible—and then relentlessly moves upmarket, eventually displacing established competitors.”
Source: christenseninstitute.org, Clayton Christensen
E
Experimentation (in Business)
A business attitude that promotes hypothesis testing and learning through experiments and feedback loops. It needs technology, culture, and a special mindset that treats failure as a learning opportunity.
Definition: The Innovation Mode
F
Fail-Safe, Fail Fast
An approach in product development that encourages experimentation and risk-taking by bringing decisions early in the process: an unsuccessful result is smoothly accepted as soon as it happens early enough (fail fast), before significant allocation of resources, investment, and prior to any dependencies or expectations made (fail-safe).
Definition: The Innovation Mode
H
Hackathon
“A hackathon is a design sprint-like event in which computer programmers and others involved in software development, including graphic designers, interface designers, project managers, and others, often including subject-matter-experts, collaborate intensively on software projects”
Definition: https://en.wikipedia.org/wiki/Hackathon
Or, as defined in The Innovation Mode:
“An intensive, software-centric ideation, prototyping and presentation challenge on known or unknown problems or opportunities.”
Definition: The Innovation Mode
I
Ideation
“The process of generating, capturing and post-processing ideas as potential solutions to a problem or opportunities for business value. The input of this process is typically one or more problem statements along with business context that helps innovators better frame the problem and get inspired for idea generation.”
Definition: The Innovation Mode
Innovation Culture
“Innovation culture is the system of values, behaviors, symbols, and mental models that embrace novelty and change as the drivers of business improvement and success.”
Definition: The Innovation Mode
Innovation Function (of the organization)
“The Innovation Function is an always-on system of procedural, cultural and technical activities, innovation enablers, and resources, aiming to maximize the likelihood of producing successful Innovation Opportunities.”
Definition: The Innovation Mode
Innovation Opportunity
“A feasible, well-structured solution to a defined problem, with some novel aspects that are validated as highly probable value drivers for a critical mass of users.”
Definition: The Innovation Mode
Innovation - as an Outcome
“An innovation is the implementation of a new or significantly changed product or process. A product is a good or a service. Process includes production or delivery, organization, or marketing processes.”
Definition: OECD - the Oslo Manual Related Article: Innovation & Novelty
Innovation Mode (of an organization)
A special mode of operation of an organization driving business impact through novelty and continuous improvement. In this mode, innovation happens naturally - processes, methods and tools are fully embedded into the operational aspect of the company. There is no distinction between ‘Ιnnovation’ and ‘Corporate’ cultures. People are motivated and fully aligned with the purpose of the company.
Definition: The Innovation Mode
Incremental Innovation
It is a form of innovation that happens at a smaller scale and, frequently, probably on top of existing products or services. It can be thought of as a “continuous” process of improving existing offerings —either by releasing enhanced versions of known features or by adding new ones.
M
MVP - Minimum Viable Product
“The minimum viable product is that version of a new product a team uses to collect the maximum amount of validated learning about customers with the least effort“. In other words, “The (MVP) is a product with just enough features to satisfy early customers, and to provide feedback for future development…”.
Definition: Wikipedia, The term was coined by Frank Robinson and popularized by Steve Blank and Eric Ries
O
Open Innovation
“It is a model of innovation enabling companies to utilize internal and external knowledge as part of their innovation process. It allows economic entities to connect and selectively exchange knowledge, form partnerships, and speed up the innovation process in ways that create benefit for all.”
P
Process Innovation
“A new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software.”
Definition: OECD
Product Innovation
“A good or service that is new or significantly improved. This includes significant improvements in technical specifications, components, and materials, software in the product, user friendliness or other functional characteristics.”
Definition: OECD
Product Market Fit
It is the degree to which a product satisfies a strong market demand.
Prototype
An intentionally incomplete instance of a product with the intent to validate the underlying concepts and those assumptions with the most uncertainty.
R
Radical Innovation
"It is a form of innovation that brings a major change in something established, usually as a breakthrough idea or technology. In some cases, it replaces existing solutions or technologies entirely.“
Definition: Wikipedia
Rapid Prototyping
“The process of building inexpensive instances of a product or a system in a streamlined fashion, extremely fast. Prototypes may range from static visualizations and clickable user interfaces to functional, usable artifacts”
S
Social Innovation
“Social Innovation prioritizes impact and value at the societal level – it focuses on bringing improvements in working models, education, access to health services, and community development. It may be driven by non-profits, activism, volunteers, or self-organizing communities.”
Definition: Wikipedia
T
TAM - Total Addressable Market
“Total addressable market is a term that is typically used to reference the revenue opportunity available for a product or service. TAM helps to prioritize business opportunities by serving as a quick metric of the underlying potential of a given opportunity.”
An amazing collection of thoughts on the topic of corporate innovation, from 60 Leaders — Chief Innovation Officers, CxOs, academics, technologists, innovation experts, entrepreneurs, thought leaders, and start-up founders — across industries and geographies.