Streamline Your Product Vision with Our Comprehensive Product Concept Template

Product ideas often get lost in countless presentations, documents, or scattered notes within an Excel sheet or backlog. Our Product Concept Template is designed to simplify this process, enabling you to capture every critical aspect of your early-stage product concept in one fillable, easy-to-follow format.

This template is divided into six key sections, guiding product managers and innovators to clearly define and articulate new product concepts:

1. Context: Begin by giving your product concept a meaningful title. Then, describe the problem, key market players, and conditions that justify this concept's development. This section sets the stage for understanding why your product matters.

2. Users and Needs: Identify your target users, roles, and personas, along with their most pressing needs. This section helps you outline the top five Epic user stories, providing a high-level summary of the value your product will deliver to its audience.

3. Form Factors: Envision the product’s look and feel. Use this section to describe its physical or digital form, whether it’s a mobile app, VR/AR tool, or any other format.

4. Strategy and Execution: Outline your product’s go-to-market strategy and growth plan. Summarize the implementation roadmap and describe the technologies involved, such as mobile platforms or emerging tech like Augmented Reality (AR).

5. Monetization and Growth: Dive into your revenue model, growth hypothesis, and key assumptions. This section helps frame how your product will generate value and scale over time.

6. Open Questions: List any remaining uncertainties or open questions. This encourages collaboration, ongoing discussions, and iteration to refine your concept further.

Explore the Innovation Toolkit and discover how our Innovation Advisory Services can help you take your product concept from idea to execution.