New · Product Toolkit 1.0
A PRD deck template and a PRD document template on one structure, a complete PRD written in them and annotated by the author, and the field guide to every section. Start from a finished PRD, not a blank page.
One-time payment · Instant download · Perpetual licence for your organisation
Slides from the worked example · hover to fan out, click to open
Two designed templates on one structure, a complete PRD written in them and annotated, and the method behind every section. One download, fully editable, yours to reuse for every product your organisation builds.
.pptx · editable43 designed slides in four chapters, empty but never blank: every card, chart and table describes what goes in it, and every slide's speaker notes say what it answers, how to write it, what good looks like and the trap to avoid.
.docx · editableThe same 29 sections, organised in 12 parts for the people who build: guidance in grey, the right table for every section, requirements with acceptance criteria, advice in the margin, and guide pages that map it to the deck.
AnnotatedVirtual Startups, a complete PRD in both formats, with the reasoning behind each section in the margins, and an annotated PDF that prints every note beside its slide.
PDF · 15 pagesThe system and its seven principles, a workflow, a twenty-question gate review, and every section explained: what it answers, how to write it, and the trap.
MarkdownBoth templates in Markdown, and twelve prompts that make any AI assistant interview you, red-team your draft and check that the deck and the document agree.
The templates are empty but never blank. Each card, chart and table carries a description of what belongs in it, and the worked example shows the same slide finished. Drag across the slide to compare them.
2.3 · The happy path · the template in grey on the left, the finished PRD in colour on the right
Rather not start from empty? Get this with a click: Ainna generates it complete, deck and document, in under two minutes. Try Ainna →
A PRD, or product requirements document, has to answer the questions a sponsor, an investor and an engineer will ask. The toolkit puts them in four chapters that follow the product lifecycle, and twenty-nine sections that each answer one question. Seven of them open here as a preview from the worked example: the slide, what good looks like, and the trap most PRDs fall into.
What is this, for whom, and which version?
"Teams first, for people between jobs", PRD-2026-001, v1.0.
A product name with no promise, and no version: within a month three versions circulate and nobody knows which one was approved.
The problem, the people who live it, the market and the competition: the opportunity worth pursuing.
7 sectionsMarta (member), Daniel (founder-member), Irene (the payer), each with a real quote from interviews.
Designing for the payer and forgetting the user, or the reverse; personas invented without research.
SOM €10M = 27 cohorts a year × about €370,000, every figure marked as a team estimate.
A top-down "1% of a huge market" that nobody can argue with, or verify.
Which competitors matter, and which could be allies?
The map showed the real rival is training providers, competing for the same budget line.
A map where you sit alone in the top-right corner.
The product itself: vision, value proposition, the happy path, the MVP, and how it makes money.
7 sectionsStep four, a facilitated first meeting, exists because half the teams in the experiment never met.
Steps that describe screens ("user clicks Next") instead of outcomes.
De-risk before you build: hypotheses, silent assumptions, risks, experiments, technology, plan and team.
9 sectionsRisk 1, "accepted teams do not meet", comes straight from the experiment result.
A generic register that opens with "market competition" and "technical complexity".
Four phases, 37 weeks, each gate tied to the next tranche of money.
A schedule without gates: dates with no decisions.
The launch, success a year out, the north star, growth loops, what comes next, and the ask.
6 sectionsNorth star: members in a venture or a job, 50% at six months.
A north star that is a vanity count (sign-ups, page views).
The deck follows this lifecycle and makes the case to the people who decide. The document regroups the same sections into twelve parts for the people who build. The numbers match, so a question raised in a review is answered by turning to the same section in the other view.
One complete PRD in both formats, for a realistic venture: every section written, every figure marked reported or assumed, and the reasoning in the margins. It picks up the case of the Innovation Toolkit where it ends, so you can follow one idea from a sponsor's brief to the PRD a team builds from.
A business ecosystem driven by unemployed people: teams of people between jobs, formed around their own ideas, coached through a twelve-week programme and paid for by public partners on outcomes. Learn to write a PRD where the user is not the payer, the market is a public budget, the economics depend on outcomes, and the requirements have to protect people as well as serve them.
A PRD for teams asking: “Who pays, and how will we know it works?”
Innovation Toolkit 4.0Product Toolkit 1.0 →
The example is annotated: why each section is written the way it is, where the evidence came from, which numbers carry the case, and what to avoid. All 71 notes come with the toolkit, as comments in the deck and the document and in an annotated PDF that prints each note beside its slide.
Invented for learning and set in an unnamed EU country; the few statistics about the wider world come from cited public sources.
Virtual Startups · 8 of the 43 slidesHover to pause · click a slide to open it
This PRD was written by hand, to teach. For your own product, get it with a click: Ainna, the AI system by Innovation Mode, generates the complete deck and document on this structure in under two minutes, from a framed concept. You review, decide and edit.
Generate yours with Ainna →A deck and a document that answer the questions a review will ask, before it asks them.
The problem, the market, the economics and the ask, with the basis of every figure stated.
Comparable PRDs across the portfolio, picking up where the Innovation Toolkit's go decision leaves off.
Students and educators: the toolkit is free for coursework, teaching and non-commercial research.Request academic access →
A one-time purchase and a perpetual licence for your organisation: no subscription, no per-seat fees. Everything on this page is in the download.
Templates, example, Field Guide
One-time · Instant download · Perpetual licence
Grounded in Innovation Mode 2.0 (Springer, 2026), the method behind every section.
Add the Product Toolkit for €149: ask us from the email address you bought with.
Send a short request from your university email and we'll send you the full toolkit. Request access →
Client deliverables carry an attribution line, and firms working with several clients need an agency licence.
One ZIP file with five parts: the PRD deck template (PowerPoint, 43 slides, with guidance in every slide's speaker notes); the PRD document template (Word, 12 parts, with guidance and 20 advice comments); the worked example in both formats, annotated by the author with 71 notes, plus PDFs for reading and an annotated PDF that prints every note beside its slide; the PRD Field Guide (PDF, 15 pages); and an AI companion with both templates in Markdown and 12 prompts. A README and the licence are included.
Every section of the deck and the document is written: three personas from interviews, a bottom-up market size, ten named competitors on a map, twelve requirements with thirty-six acceptance criteria, eight risks, six experiments with decision rules, a gated plan and the ask. The case is hypothetical and set in an unnamed EU country: the organisation, people, partners, estimates and results are invented for learning, and the documents say so. The few statistics about the wider world come from cited public sources.
The structure and the guidance come from the Innovation Mode methodology by George Krasadakis, author of Innovation Mode 2.0 (Springer, 2026), developed over 25 years of building data-driven products. Four chapters follow the product lifecycle: Discover, Define, Build and Launch.
The worked example continues the Innovation Toolkit's case. There, a sponsor's brief becomes a problem framing, six ideas, a scored winner, a product concept, three experiments and a go decision. Here, that decision becomes the PRD the team builds from. Each toolkit stands on its own; together they cover the journey from a problem worth solving to a product ready to build. See the Innovation Toolkit.
A general assistant can fill headings quickly, and the toolkit's twelve prompts help you use one well: to interview you, red-team your draft and check that the deck and the document agree. What it will not give you is the structure, the reasoning in the author's notes, or one standard your whole organisation shares.
If you want the complete PRD generated on this method, get it with a click: Ainna, the AI system by Innovation Mode, writes the deck and the document from a framed concept in under two minutes.
Microsoft PowerPoint and Word, from Office 2016 or Microsoft 365. The deck embeds its font. The files also open in Google Workspace and Keynote, where some layout details may shift, and the PDFs open anywhere.
Rebrand it freely: replace the logo once in the deck's Slide Master and once on the cover, restyle colours and named styles, translate and restructure. Use it for every product your organisation builds, with unlimited internal copies, including PRDs you share with investors and partners.
Client deliverables that use material from the toolkit carry an attribution line, and consultants and agencies working with several clients need an agency licence. Get in touch.
Yes, for coursework, teaching and non-commercial research, with attribution. Educators may share it with enrolled students on a course platform that is not public. Send a short request from your university email and we will send it over.
Two templates on one structure, a worked example annotated by its author, and the method behind every section.
Architected and designed by George Krasadakis, AI inventor with 20+ patents and author of Innovation Mode 2.0 (Springer, 2026).
© 2020–2026 Innovation Mode Limited · Educators and universities: academic access is free.
How to write it, step by step: in the Field Guide and in the template's speaker notes.
Most startup post-mortems blame money, timing, or competition. But the real killer is building something nobody wants - and it's entirely preventable. This article introduces the three types of unknowns every startup idea carries (risks, uncertainties, and silent assumptions), explains why most validation methods fail, and describes the Innovation Mode approach to systematic idea validation - from the Nine-Dimension Idea Assessment Model to the discipline of knowing when to stop validating and start building.
AI products break every assumption traditional PRDs are built on. From probabilistic outputs to autonomous agents, here's why your product specification needs surgery - and what 25 years of AI patents taught me about fixing it.
In a world where AI can generate endless content in seconds, clarity has become the ultimate competitive advantage. This guide shows Chief Innovation Officers and innovation teams how to implement lean, just-enough documentation that captures what matters (one-page problem statements, business idea templates, and structured assessments) without bureaucratic overhead. Learn The Innovation Mode documentation stack that progresses from discovery (problem framing, idea validation) through development (PRDs, pitch decks), ensuring your best product innovation ideas survive the journey from concept to launch.