The Diagnostic
Understanding what innovation actually is, and why most corporate programmes fail to produce it.
The opening theme redefines innovation as a measurable corporate function rather than a vague aspiration. Chapter 1, Innovation (Re)Defined, establishes the operational vocabulary, distinguishing novelty, invention, innovation outcomes, and innovation opportunities, then classifying innovation by target, intensity, style, and approach. Chapter 2, The Innovative Organization, presents the diagnostic spine of the book: the 6 Innovation Deficits (Leadership, Organisational Design, Innovation Capabilities, Real-World Connection, Talent and Cultural, Venture Building) and the Innovation Maturity Index, the 7-level framework for honest self-assessment.








